“Does your platform integrate with X application”?

Yes, we do. We get this question all the time. It appears to be a simple yes or no question, but, in fact, there’s a lot more to consider – if you’re looking to ensure that you can make the most out of your tech stack.

When it comes to choosing a MarTech vendor, one of the key factors to consider is their integration capabilities. This is because a major benefit of using MarTech is the ability to integrate different tools and platforms to create a seamless customer experience.

You also want to ensure that your MarTech platform provider is using the most modern technologies and architecture to enable the integration. With modernization, you can easily manage data from various sources with more speed and ease.

Acoustic’s open approach to integrations

Integrations shouldn’t be about just checking the box that two applications can be connected. Because technologically speaking any cloud-based software can “integrate.” Instead, you want to partner with a MarTech provider that can provide you with options that meet your specific needs for wanting to integrate between an app and a cloud platform.

Several factors contribute to whether we consider the integration acceptable for our business processes:

• Is it turn-key?
• Is it real-time?
• Is it going to cost me time, effort, and additional investment?

Acoustic is an open-ecosystem solution that can be integrated with easily and in many ways.

What kinds of options does Acoustic provide?

While there might be a need for highly sophisticated, cutting-edge, out-of-the box integrations, many use cases simply require an update to contact profiles, relational data sets, or exports of key channel metrics; so, offering a robust set of tools to automate and easily ingest/export data based on the customer’s need is how we think about scaling integration options.

Cloud Connecting – Our cloud-native data layer built on Snowflake means that we can integrate even faster than ever before with modern technology and market connector solutions for those ready for the future leap.

Data Streaming – Webhooks and APIs are focused on exporting channel metrics (think sent, open, click events) being streamed to solutions such as CDP vendors for deep analysis.

APIs – Our robust set of APIs allow for vendors, partners, and customers alike to ingest/export data liberally throughout our solutions. This is possible because we continuously update and modernize our API infrastructure through updated data managers connected to our cloud-native data layer along with updated XML base expanding to Graph QL. You can easily connect Acoustic to other systems such as your CRM or CDP or ecommerce platform. We even allow for custom integrations, so you can tailor your setup to your specific needs.

iPaaS Connectors – We’ve made it a priority to give our customers the ability to connect/integrate with many different connectors easily. We will continue to focus on building out connector presence with our partners’ marketplaces, including Tibco, Workato, Tray.io, Zapier and many others. Once implemented, these turn-key connectors can be made public which is of significant benefit to both our customers and the martech community at large. These pre-built integrations will save you time and effort by allowing you to quickly connect Acoustic to other popular platforms.

Exchanging Audiences & Events – Acoustic’s own connected network of marketing technologies send data to and receive data from our solution using audience and event-based taxonomy based on a publisher/subscriber model. This is another set of pre-built integrations to get you started quickly.

Object Storage & sFTP –Automating a batch file through AWS S3, Azure Blob storage, GCP GCS, or SFTP can alleviate the reliance of significant technical resources and manual efforts. When data is not needed in real-time, batch processing is a great option, conserving bandwidth and reducing costs.

In addition, you’ll want to look for a vendor that offers tools to help you manage and monitor your integrations. This can include features such as real-time data syncing and error tracking, which can help you identify and troubleshoot any issues that arise.

While there are many ways to think about integrating, having options is a great thing when considering a MarTech solution. There are even more ways to accomplish a use case, or the core need for an integration.

The most common integration use cases

Our approach to organizing integrations will continue to align with the verticalization of MarTech/AdTech in various industry spaces— Commerce, CRM and Call Center, Analytics, Ad Networks, Social, Data Vendors, Webinar, Loyalty Platforms, CDP providers. Integrations will vary in the types of data, amount of data, and structures available to consume or extract.

Some of our most common use cases include:

• Analytics connections are typically needed to be attached to known contacts within Acoustic to facilitate strategies such as Cart Abandonment programs, consuming web activities, product details and transactions so that the messaging can be as relevant and timely as possible.
• CRM and Call Center integrations synch prospect, contact and account-based data, so that Reps can easily understand communications coming from Acoustic, as well as having the ability to send branded messaging and pre-established strategies right from the CRM.
• Ecommerce data provides several abilities to both transactional and marketing concepts delivered through Acoustic. Integrations make these messages much more robust, relevant, and coordinated with merchandising strategies to meet commerce goals.

Closing the gap on the integrations struggle

Our solution offers a scalable, cloud-first, modern approach to multichannel marketing automation and digital experience capabilities. Integrations will always play an important role in making the most of our platform.

To support integrations, we’re focused on continuing to grow our marketplace connector presence, partner with niche capability providers, and allow for open and connected ecosystems that deliver on customer and market needs.

Are you ready to maximize your integration strategy? Contact us.