Loyalty 2.0: optimize and enhance your program
Customer expectations for loyalty programs are high—how can you make yours a success?
Loyalty programs have long been a key ingredient for retailers—and all brands—working to create long-term relationships with customers.
The time has come to evolve, enhance, and optimize those programs. Loyalty 2.0 is here.
In our new guide just released today, Melissa Tatoris, Chief Innovation Catalyst at Acoustic, explores how retailers can design the best loyalty program.
Review the guide to learn more about Melissa’s perspective on:
Developing point structures, accounting for point accelerators, and defining redemption clarity
Meeting consumers where they are to reward them and the importance of “VIP” recognition
Why your loyalty program is only as good as your promotional efforts
Aligning on what success means from the outset, and then consistently measuring
Learn more in the full report.
Connect with Melissa on LinkedIn to discuss this topic further.
Vice President, Corporate CommunicationsBrenna Fitzgerald
At Acoustic, Brenna is responsible for driving the company's public relations, content, social, and analyst relations efforts. An experienced communications leader, Brenna has spearheaded public relations and integrated marketing communications programs within both global agencies and in-house settings.
