Many brands are evaluating how they’ve performed since the start of the calendar year, beginning to execute H2 strategies, or planning their FY24 goals. It’s the perfect time to reflect on what’s worked, what hasn’t, and where to make improvements.

For marketers, this means it may be time to evaluate your tech stack: is it helping you reach and exceed your goals? What gaps in data and insights do you have? What are the opportunities to surprise and delight customers with personalized experiences? With the deprecation of third-party cookies on the horizon and Google’s Universal Analytics retiring on July 1, marketers are faced with a customer experience insights gap.

When building out marketing plans, you must understand what your MarTech can help you achieve and where it’s lacking. Although clicks and opens can give you insight into the content that resonates with your audience, these metrics aren’t enough to help you deliver memorable customer experiences. You need real, actionable insights into how customers are interacting and experiencing your brand across all of your owned digital channels. If you can understand intent to convert throughout the buying journey, you have the opportunity to drive conversions by delivering the right message, at the right time, especially when you see signs of fatigue or abandonment.

To understand intent, behavioral experience insights are critical. Behavioral experience insights (think: buying signals) can show you the what, how, and why behind each customers’ experience. Armed with this information, you can act before it’s too late and drive more conversions in real-time, while building long-lasting loyalty. Ultimately, it comes down to the ability to personalize and connect in a meaningful way with customers, with the resources you have today. And marketers understand how essential this is becoming. According to Gartner, 80% of marketers who have invested in personalization will recognize it as a top driver of marketing performance by 2025. 

The strategic importance of personalization has led to the need for a solution that can combine those behavioral experience insights with multichannel marketing and personalized journey orchestration in a single platform, giving you visibility into the entire customer journey from first click to conversion and beyond. By opting for an all-in-one platform, brands gain:

• The ability to streamline their engagement strategies
• A deeper understanding of customer behavior and intent, and segment based on these signals
• The opportunity to create and automate highly targeted and personalized experiences that resonate with customers, when it matters, and increase conversion rates

With an all-in-one platform like Acoustic Connect, you can connect with customers faster, and more easily. Optimize campaigns, improve segmentation, and increase conversion, all while eliminating the need for multiple tools and siloed data.

Want to learn more? Join us for a live session on June 22 at 11AM ET to dive into how behavioral experience insights can help you make stronger connections with customers. Register here and get ready to transform your marketing!