Mobile marketing in a stay-at-home world

Yesterday we hosted a webinar featuring Stephanie Liu, analyst at Forrester, and our customer David Handling of STV Group to explore the power of mobile marketing in our current circumstances: we’re all staying home more consistently than we did pre-pandemic.
Review the webinar recording and the session presentation!
Throughout the conversation, the panel discussed:
- The ubiquity of smartphones. According to Forrester data, phones outnumber people in certain geographies.
- Customers’ expectations continue to grow, as do their interpretations of what counts as a good experience.
- Brands need more detailed information than ever before about who their customers are, and how they can help them.
- Cross-channel marketing as a strategy is antiquated; contextual marketing with targeted messaging based upon a specific action that a consumer takes is the future.
Mobile, of course, is critical to modern marketing given current consumer behavior. That’s true even if we’re not on-the-go or spending significant, consistent time outside of our homes.
So what do you need to consider when ramping mobile?
- Focus on data—and understanding significant, important moments-in-time or actions for your customers.
- Don’t be repetitive. For example, don’t send a push notification and then immediately share the same information in an email.
- Consider the urgency of your message. If the narrative is evergreen, consider email as a less interruptive measure.
Interested in learning more? Read the recent byline from our CMO Norman Guadagno in ClickZ: In a stay-at-home world, mobile marketing matters. Here’s why…
- Vice President, Corporate Communications
Brenna Fitzgerald
At Acoustic, Brenna is responsible for driving the company's public relations, content, social, and analyst relations efforts. An experienced communications leader, Brenna has spearheaded public relations and integrated marketing communications programs within both global agencies and in-house settings.