Reach and Engage Your Customers Where They Are—on WhatsApp
Build lasting relationships with personalized, real-time customer conversations
Brands looking for a simple, easy way to greatly enhance their multichannel engagement strategies have a new tool at their disposal that elevates personalization and drives engagement. WhatsApp.
What’s WhatsApp?
WhatsApp is a free, multiplatform messaging app that lets anyone make video and voice calls, send text messages, and more with just a Wi-Fi connection. WhatsApp is perfect for customers because it’s already a familiar, intuitive, and convenient way to communicate – without the need to download any new apps.
As messaging has become a preferred two-way communication channel, forward-thinking businesses ranging from retail to airlines to financial services are recognizing the upside of incorporating WhatsApp in their customer journeys to meaningfully deepen their relationships.
What’s in it for customers?
- It’s always "on"
- It’s friendly and approachable
- It’s faster than email and other channels
- It’s "opt in"
- It’s free
What’s in it for marketers and brands?
WhatsApp is also great for businesses because it allows them to stay in touch with their customers in a consistent, highly responsive way.
Top business applications:
- Handling common customer questions
- Collecting customer feedback
- Keeping customers informed and updated
- Sharing real-time notifications
- Promoting products and services
- Scheduling and managing appointments
- Scaling customer communication
- Creating strong customer communities
What’s the best way to incorporate WhatsApp?
Retail
- Cart Abandonment: help complete transactions with automated templates
- Product Recommendations: based on purchase and browsing and user milestones
- Special Offers, Promos, and Discounts: personalized and relevant, like they’re coming from a trusted friend
- Availability Alerts: restocked favorite or wishlisted products with payment options
Financial Services
- Customer Onboarding: institutions can save hundreds of millions of dollars with process automation
- Automate FAQs: customers can check bank balances, credit limits, and interest rates, find local ATMs, and much more
- Account Services: help customers easily and securely update account information and reset passwords
- Reminders and Responses: prompt automatic payments, alert impending bills, and remedy lost or stolen credit cards
Travel & Hospitality
- Flight & Hotel Reservations: automate flight and hotel selection and smoothly transfer to a customer service representative when queries escalate
- Planning & Scheduling: instant responses enhance user experience and ensures customer satisfaction
- Content Delivery: chatbot can send appropriate messages and relevant links to ensure every traveler enjoys their trip
- Gathering Feedback: create a non-intrusive and effective way to collecting honest and unfiltered customer feedback
What’s the bottom line?
WhatsApp offers the fast, simple, secure, and convenient messaging customers want. And the Acoustic digital marketing experience platform is fully integrated with WhatsApp, allowing you to achieve all of the above and more!
By Acoustic
Acoustic is a global marketing and customer engagement provider delivering solutions that give brands a deeper understanding of their customers and the ability to act in the moments that matter. Our mission is to help brands build closer customer connections through data-driven visibility and personalized engagement. Our customer engagement, digital analytics, and retail pricing solutions are purpose-built to enable marketers to build, scale, and optimize customer experiences throughout the customer lifecycle, from discovery to post-purchase. With 25+ years of MarTech experience, our team of trusted experts is focused on helping brands across industries exceed expectations and build meaningful, lasting customer relationships.
