Retail banks must navigate industry disruption to ignite greater brand loyalty
Over the last few months, we’ve shared various content pieces aimed to support marketers and those tasked with innovation within financial services brands—particularly at banks. Our blog posts have included:
- New SMB fintech alliances
- Benchmarking bank account sign-up experiences
- Navigating the evolution of fee-free business models
- Marketing in the U.S. housing market: Fall 2020
- Digital transformation in financial services: how marketers can strengthen returns
Now, we’ve packaged these insights—and more—into a new report focused specifically on technology evolution and adoption, coupled with changing consumer behavior, in the retail banking category.
Read the new report.
Vice President, Corporate CommunicationsBrenna Fitzgerald
At Acoustic, Brenna is responsible for driving the company's public relations, content, social, and analyst relations efforts. An experienced communications leader, Brenna has spearheaded public relations and integrated marketing communications programs within both global agencies and in-house settings.
