At Acoustic, our mission is to help brands build closer customer connections through data-driven visibility and personalized engagement. Central to this mission is our design philosophy, which places the user at the heart of everything we do.

As we continually strive to create a seamless user experience, we understand the vital role a well-crafted design system plays in driving a product that is not only efficient but also a joy to use.

So, how do we create an experience for our customers that’s intuitive, consistent, and seamless? Our design team adheres to five core principles to ensure you’re able to get the best from Acoustic Connect.

1. Consistency across the board

 

By standardizing components, patterns, and styles, we ensure that every part of Acoustic Connect feels familiar and intuitive. Whether you’re navigating through different modules or using various features, the experience remains uniform and predictable. This consistency reduces the learning curve and allows you to focus on what truly matters — your work.

2. Simplified user interface

 

Simplicity is the ultimate sophistication. Acoustic Connect is designed to simplify complex workflows and present information in a clear, concise manner. By adhering to design principles that prioritize clarity and ease of use, we’ve created an interface that is both aesthetically pleasing and highly functional. Our focus is on content and information that is core to your business, rather than overpowering with design. This ensures that what you see is what truly matters, enhancing both productivity and user satisfaction.

3. Speculative design

 

Speculative design is a powerful approach that uses design as a tool to create not only products but also ideas that speculate about futures. At our core, designers are problem solvers, tasked with solving problems through function and beauty while considering usage paradigms. We leverage speculative design to envision and create scalable, adaptable solutions that address future challenges. This approach drives innovation and ensures that onboarding and learning are simplified, making it easier for users to adapt and thrive.

4. Scalable and flexible solutions

 

As your organization evolves, Acoustic Connect remains responsive and flexible. The reusable components and patterns are designed to be easily adaptable, ensuring that new features and updates integrate seamlessly into the existing framework. This approach not only saves time but also ensures a consistent experience across all touchpoints.

5. Accessible visual design

 

In design systems, tokens, assets, components, and libraries of variance are synonymous with visual design. We’ve designed Acoustic Connect to be compliant with Web Content Accessibility Guidelines (WCAG), an international standard that ensures every element within our platform is crafted with inclusivity in mind, allowing users of all abilities to navigate, understand, and interact with Acoustic Connect. By prioritizing accessible visual design, we ensure that our platform is beautiful and usable by everyone.

 

A closer look at Acoustic’s design system

 

Putting our design principles into action

 

Below are some examples of how we’ve enhanced the usability of Acoustic Connect by adhering to the five core principles that shape our design philosophy.

Unified navigation: A consistent navigation structure across all modules allows you to move effortlessly between different sections of the platform. This uniformity eliminates confusion and makes the user journey smooth and intuitive.

 

Clear affordance: Acoustic Connect provides clear affordances, outlining paths and approaches to help users know what they should do next. By clearly indicating actions and providing intuitive visual cues, we ensure that users can easily understand and interact with the platform. This clarity reduces cognitive load and enhances the overall user experience.

 

Organized information architecture and visual hierarchy: By using design tokens to standardize typography, colors, and spacing, we create a visual hierarchy that guides your attention to the most crucial elements on the screen. This clear arrangement of information makes it easier to process and act.

 

Design is never done: We’re on a journey focused on our customers

 

We’re committed to putting in the work so that you can enjoy a simpler, more efficient experience from your MarTech.

If you’d like to learn more about how we’ve designed Acoustic Connect, read my previous blog post, “Empathy-driven design: The soul of our UX practice.”