Marketers are under increased pressure to contribute to company growth – and fast.  

According to a study conducted by the CMO Council, 63% of marketers report being under “very high” to “extreme” pressure to drive revenue growth. Coupled with this is the pressure to move quickly to perform: the pandemic demonstrated that companies that are able to adapt quickly will succeed, with technology playing a major role in making this agility possible. 

These trends indicate that marketing agility is critical today, too. As marketers, we must move quickly to develop timely campaigns that speak to our audience’s needs in the moment. By sharing the right message at the right time to the right channel, we can engage consumers and drive value, resulting in positive ROI for the business.  

To be agile, though, we need powerful tools that enable us to launch campaigns seamlessly. With Acoustic Campaign composer for email, any marketer – regardless of their technical acumen, design skills, or experience working with marketing automation solutions – can build engaging, beautifully designed email campaigns without writing a single line of code.  

Because our composing experience is built on our headless CMS, we’re able to easily and quickly develop additional composer experiences regardless of the channel, enabling an omnichannel composing experience all in one single platform.  

Simplified no-code email marketing  

Too frequently, marketers must have HTML or CSS knowledge to customize email templates. This often means that only certain members of a marketing team would have the ability to craft and send emails at any given time. If a scenario arises where urgent communications must be sent, it often means an all-hands-on-deck situation: someone will write the copy, others will prep the email list, and another member of the team may liaise with a designer on any creative needs.  

But what if the person who’s responsible for sending the email is out of office? What if your business doesn’t have the means to hire someone designated to email marketing, relying on a smaller team to complete tasks?  

The Acoustic Campaign composer for email enables marketers to maximize productivity by providing a drag-and-drop interface that helps users at all levels craft content, repurpose existing materials, and launch email campaigns in minutes. Imagine all the possibilities for channels like SMS and web forms. 

• With a built-in Shutterstock editor anyone can make quick design edits like cropping and text overlays without waiting for additional support from a graphic designer.  
• With artificial intelligence-powered asset tagging, you can find the right image, file, or other creative asset without wasting time.  
• Save time and reduce effort by reusing already available email templates and saved content blocks, enabling you to repurpose content across campaigns. 
• Repurpose shared content and digital assets across channels with the built-in modern content and digital asset repository. 
• If you’re a more technical marketer, you can choose to take advantage of the syntax-highlighted, dark-mode-included HTML editor to import, build, and edit custom HTML messages in the same interface and platform. 

You don’t need to be a technical marketer to effectively utilize the tool, enabling anyone on your team to be trained in sending polished, professional emails.  

Personalization at-scale 

Composer for email also enables marketers to create personalized messages based on profile data, customer preference, and customer behavior, empowering teams to deliver personalized experiences across the customer journey.  

Users can choose between relational tables and drag-and-drop dynamic content capabilities to scale your personalization efforts from basic segmentation to true one-to-one personalization where emails are built for specific individuals. With our drag-and-drop dynamic content, you don’t need to know any scripting. Each message you send can be tailored to the individual’s specific needs based on where they are in their customer journey. For example, you may identify a new user on your platform and send them a welcome email. Later, once the user has engaged with your brand, you could send them another email, this time focused on engaging with your brand’s loyalty program. Relevant content blocks can be reused, enabling you to get the emails into market quickly and ensuring your customer receives relevant, consistent messaging.   

Testing made easy 

Composing dynamic email content is only one piece of what makes an email marketing campaign successful, though. It’s also critical to preview and test messages to ensure you’re continuously improving and refining your marketing messages. 

The composer experience enables users to test across email clients using Litmus in the same interface. For those with existing Litmus accounts, you can log into your account through Acoustic Campaign to utilize the tool’s previews feature without technical setup or configuration. You’re able to preview your emails for both desktop and mobile and even see how your email will look in different email clients before sending out your messages. By streamlining your ability to test and preview, email campaigns can get into market faster. 

Increase productivity today 

Marketers today must be agile, effective, and most importantly, productive. With composer for email, it’s possible to send engaging, dynamic messages that delight customers without causing you to break a sweat. As you craft cross-channel campaigns, it’s now even easier to build personalized messages and deliver them to any channel, all from one platform.

To see composer for email in action, watch our demo below or connect with us directly for further information on how you can create engaging email campaigns at-scale.