The Reset: adding value through storytelling
Featuring Kristin Cronin, Head of Marketing, Rocket Insights
Today we unveil the latest installment of The Reset, Acoustic’s interview series with marketing leaders navigating uncharted territory in a post-COVID world. In episode 4, our CMO Norman Guadagno speaks with Kristin Cronin, Head of Marketing at the Boston-based product agency Rocket Insights and Head of U.S. Marketing for its parent company Dept, an Amsterdam-based digital agency.
Watch the full discussion for Kristin’s perspective on:
- Building relationships and rapport in a global company during COVID
- Getting back to marketing basics: add value through storytelling when in-person events and other traditional tactics become less tenable
- Why it’s important as a marketing leader to remain “in the work”
- Why focusing on people—internally and externally—is key to marketing success
Watch now
Vice President, Corporate CommunicationsBrenna Fitzgerald
At Acoustic, Brenna is responsible for driving the company's public relations, content, social, and analyst relations efforts. An experienced communications leader, Brenna has spearheaded public relations and integrated marketing communications programs within both global agencies and in-house settings.
