Welcome to the latest installation of our Voices of Acoustic blog series! Throughout this series, we’re highlighting members of our team from different backgrounds, geographies, and parts of Acoustic to give our audience a closer look at who we are and what we believe in.

Today, we’re excited to introduce you to Ella Quigley, one of our Business Development Representatives based in Australia. In her role, Ella is responsible for identifying brands in-region with customer engagement needs, building relationships by understanding each business’s unique goals and pain points, and creating positive interactions that encourage these brands to become Acoustic customers.

Let’s dive in!

1. What inspired you to pursue a career in MarTech?

 

As a young professional, I’ve always been fascinated by the intersection of technology and creativity, especially how data-driven insights can shape meaningful customer experiences. MarTech stood out to me as a dynamic field where I can combine problem-solving skills with the opportunity to help businesses grow. Plus, working in a fast-evolving industry keeps me constantly learning, which I really value.

2. What do you find most interesting or rewarding about your work? What’s the most challenging?

 

What I find most rewarding about being a Business Development Representative (BDR) is the opportunity to connect with businesses and understand their unique challenges. It’s fascinating to see how customer engagement can transform their strategies, improve efficiency, and drive meaningful results. Helping prospects realise the potential of our solutions is incredibly fulfilling, especially when I know it can make a real impact on their success.

One of the biggest challenges is adapting to the nuances of a new market. Moving from Ireland to Australia, I’ve had to learn quickly about the local business culture and preferences. It’s been a steep learning curve, but also an exciting one, as it’s given me the chance to develop new skills and broaden my perspective.

3. What is your proudest professional accomplishment?

 

We held a global contest to determine which sellers across all of Acoustic could present the best customer demo and I got 2nd place! I was extremely proud of this achievement because it was a company-wide competition, so being recognised among my peers meant a lot. I put in a ton of effort to master the talk track and learn the demo environment — something I’d never done before — which really pushed me outside my comfort zone and will give me the confidence to run demos for new and existing customers in the future.

I’ve also had the opportunity to do a live demo of our platform with a customer, which enabled me to bring together everything I’ve learned — from my insights on Acoustic Connect to the customer’s specific pain points to my presentation and communication skills — and create a seamless demonstration designed to address the customer’s business challenges. The positive feedback I received made this an unforgettable step in my career.

4. As a BDR who has moved from Ireland to Australia, what are some of the key differences between the European and Australian markets?

 

Having worked in both the European and Australian markets, there are definitely some key differences — a one-size-fits-all approach does not work. In Europe, the market is highly fragmented with diverse languages, cultures, and regulations, which means businesses often take a localised approach to marketing. Brands prefer a more formal approach to outreach too.

In Australia, while there’s a single primary market, it’s geographically vast, so reaching customers effectively often involves a focus on digital channels and adapting to regional nuances. Additionally, Australians tend to value straightforward, relationship-driven interactions, which aligns well with my approach as a BDR.

5. A key part of your role is to build customer relationships in-region. Based on your experience, please share strategies for creating positive relationships that foster long-term success for our customers.

 

Absolutely. Here are a few things I’ve learned about building positive relationships with our customers since joining Acoustic. Many of these apply to how brands should form relationships with consumers, too!

• Build trust first: Relationships often come before business in APAC. Invest time in getting to know each customer, understanding their challenges, and showing genuine interest.
• Personalise outreach: Highlight specific pain points and show how your solution aligns with their unique challenges.
• Be patient: Decision-making processes can be slow. Respect this and avoid pushing too hard.
• Follow up strategically: Frequent but respectful follow-ups reinforce your commitment without appearing overbearing.

Whether you’re BDR connecting with a business or a brand connecting with a consumer, it all comes down to understanding what your audience wants and needs and demonstrating how you can provide a solution in a seamless way.

Thank you for joining us and providing your insights, Ella!

If you’d like to connect with Ella, you can find her doing Pilates, reading a good book, or drinking coffee — no matter the time of day. You can also connect with her on LinkedIn.

This is the fourth installation in a multi-part series focused on the people at Acoustic. You can check out previous installations below:

• Scott Opiela, CMO 
• John Riewerts, SVP of Engineering 
• Sofía Arrambide, VP & General Manager, Latin America 
• Karolina Domelow, Director of Product

Keep an eye on the Acoustic Digital Experience Blog for future editions!