Best Practices for the Shopping Season
The NRF predicts retail holiday sales will increase about 4%, higher than the 3.7% average over the last five years and nearly double 2018 retail holiday sales which were up 2.1%. For many retailers the holiday season can comprise as much as 30% of annual revenues making the holiday season critical for most retail and ecommerce brands.
In this webinar we will share a variety of tips and best practices in email marketing, mobile, data management, customer experience and web content that can help ensure a successful holiday season and great experience for customers. Tips shared will be for three holiday periods: Preparing for the holidays, during the holiday season, and after the holidays are over. In this 60-minute webinar topics covered will include:
- Data preparation: Integrations, behavioral data, hygiene and segmentation
- Creating integrated, multi-channel holiday campaigns
- Simple design and content techniques to reduce friction for shoppers
- Leveraging behavioral, journey and struggle analytics to make in-holiday corrections
- Turning new holiday gift-buying customers into repeat and loyal customers
Program Director, Marketing ResearchLoren McDonald
McDonald develops research-based content and educates marketers on digital marketing best practices including the impact of AI and machine learning. He has 35 years of marketing experience at companies including IBM, Silverpop, Arthur Andersen, and USWeb/CKS.
Account Director, AcousticJay Juhn
As an account director at Acoustic, Jay serves as a client partner in evaluating programs and casting a vision for customer-centric, behavior-driven lifecycle marketing. He is passionate about helping marketers make the most out of their digital marketing programs and has comprehensive experience spanning all aspects of the spectrum, with email marketing as a foundational discipline.
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