2019 Marketing Benchmark Report Tips & Highlights
How are your email and mobile marketing programs performing compared to the average in your industry? Are you able to join the ranks of the Top Performers? Discover the latest mobile and email benchmark data and learn how you can better measure your success and improve future initiatives.
In this webinar, Loren McDonald and David Miller of Acoustic will share results of Acoustic’s exclusive “2019 Marketing Benchmark Report,” an analysis of email and mobile metrics from messages sent during 2018. And, long-time user of benchmark data, Brian Sisolak, Vice President, Technology Services at Trilogy Interactive, will share his successes, pitfalls and observations on the meaning of the metrics themselves.
You’ll get insights on:
- Comparing metrics to top- and bottom-quartile performers, as well as the average
- How measurements differ by industry and geographic region
- How to use this data to map strategies and tactics to boost your programs
- Using benchmarks to educate executives and acquire budget
- Learn benchmarking best practices and tips
And, for attending the webinar, you will receive a customizable PowerPoint presentation for sharing and discussing performance and opportunities for improvement with your co-workers and executives.
Program Director, Marketing ResearchLoren McDonald
McDonald develops research-based content and educates marketers on digital marketing best practices including the impact of AI and machine learning. He has 35 years of marketing experience at companies including IBM, Silverpop, Arthur Andersen, and USWeb/CKS.
Global Head of Product MarketingDavid Miller
David leads product marketing for the Acoustic Portfolio and works with clients and prospects to identify needs, messaging and value propositions for these solutions. David has more than 20 years of experience spanning roles at Model N, eFront, Intralinks, CA and Oracle.
Partner, Message DigitalBrian Sisolak
Brian Sisolak, based in Seattle, is a creative problem solver and email marketing strategist for some of the highest profile national political campaigns, Fortune 500 companies and national non-profits in the country. He blends his extensive and varied experience with keen intuition to manage Message Digital's largest client accounts and leads the technical strategy for the organization.
He has worked or consulted for every Democratic Presidential nominee over the last 15 years, along with innumerable Senate and House campaigns where timely, efficient and effective email strategy and deployment are paramount. He has also helped develop long-term strategy and operations for major nonprofits like the USO and Wikimedia.
Brian is a leading expert in a broad range of subjects including email optimization and deliverability. He brings 14 years of experience with IBM Watson Campaign Automation, and focuses on keeping his clients using the latest and greatest features like Gmail Annotations and Brand Indicators for Message Identification (BIMI).
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