3 Steps to Quickly Get Your Customer Data in Order
One of the key impacts of COVID-19 stay-in-place orders is that your customers are interacting with your brand often in entirely new ways and channels. This begs questions, such as Have your existing customers downloaded your mobile app?; Have they set up an online account?; Are they Boomers or Digital Natives?; Do they live near one of your locations or far away?; Are they a loyal customer or an email subscriber that has yet to purchase?
Companies that have their data house in order and who truly understand who their customers are were able to quickly react when the world changed beginning in late February. In this webinar learn some of the keys to getting your customer data in top shape to help your customers have awesome experiences with your brand, regardless of channel. You will also hear how Christy Sports, a specialty ski and snowboard retailer, is progressing their own data journey today and their future plans.
Register for this webinar to learn 3 easy steps to get your data in order, including:
- Data hygiene and matching
- Determining the most critical data fields to leverage
- Mapping audiences to marketing automation
Consumer Specialist, Christy SportsKatie Wilson
As Consumer Specialist, Katie implements the segmentation and email programs for Christy Sports LLC, a specialty ski and snowboard retailer based in Colorado. In her role, Katie manages the email content strategy nd campaign automation for Christy Sports as well as their sub brands, including Sturtevant's, Bootdoctors, Cottam's Ski Shops and Leisure Living, Inc. Before her role at Christy Sports, Katie served as First Western Trust's Marketing Coordinator. She received her Bachelor of Science in Business Marketing from the University of Colorado.
CEO and President, Ascent360Scott Buelter
As CEO and president, Scott Buelter guides Ascent360's strategy and vision. His mission is to bring enterprise-level marketing capabilities to midsize businesses through a powerful CDP, allowing them to better understand their customers and achieve continual growth. Buelter draws upon his data analysis and digital marketing experience at companies such as Nike, Disney, Royal Caribbean, Loews Hotel, American Express and Samsung, as well as upon his academic background. Buetler received an MBA from the University of California-Irvine and Bachelor of Science in economics from the University of San Diego, in addition to studying at the London School of Economics and the Institute of Education Sciences in Berlin and Vienna.
Senior Solutions ArchitectGeoff Schemel
Geoff helps customers bring the Acoustic platform to life, maximizing their investments in Acoustic Campaign. He has 20+ years of experience in IT, sales, and marketing.
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