Numbers DO lie: Better storytelling in a data-obsessed world
All marketers know the power of connecting with people through stories is undeniable. In an ecosystem where data is plentiful, though, it’s easy for us to get lost in information and analytics—to be focused purely on results and measurement. How can we continue to leverage the influence of storytelling in our data-driven world?
Join New York Times best-selling author Maria Konnikova and Norman Guadagno, Chief Marketing Officer at Acoustic, as they discuss how business leaders and marketers can ensure they don’t lose the art of storytelling.
You’ll learn about:
- Why it’s important to bring a storytelling lens to all relevant business interactions
- How you can utilize principles of psychology in your everyday tasks
- When to rely on data and when to be less data-centric
AuthorMaria Konnikova
Maria Konnikova is the author, most recently, of The Biggest Bluff, a New York Times bestseller and Editors’ Choice. Her previous books are the bestsellers The Confidence Game, winner of the 2016 Robert P. Balles Prize in Critical Thinking, and Mastermind: How to Think Like Sherlock Holmes, an Anthony and Agatha Award finalist. Maria is a regularly contributing writer for The New Yorker whose writing has won numerous awards, including the 2019 Excellence in Science Journalism Award from the Society of Personality and Social Psychology. While researching The Biggest Bluff, Maria became an international poker champion and the winner of over $300,000 in tournament earnings—and inadvertently turned into a professional poker player. Maria’s writing has been featured in Best American Science and Nature Writing and has been translated into over twenty languages. Maria also hosts the podcast The Grift from Panoply Media, a show that explores con artists and the lives they ruin, and is currently a visiting fellow at NYU’s School of Journalism. Her podcasting work earned her a National Magazine Award nomination in 2019. She graduated from Harvard University and received her PhD in psychology from Columbia University.
Chief Marketing OfficerNorman Guadagno
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