Driving better lifetime value & patient experience
COVID-19 has impacted all businesses and none more so than in the healthcare industry. The healthcare industry, in dealing with this pandemic has been forced to accelerate digital adoption to manage both the pandemic as well as existing patient care. What has been for many in the industry a gradual shift toward digital adoption is now imperative and urgent.
In this webinar for healthcare providers, we will take you through:
- The role of marketing maturity in modern healthcare across nine pillars in Verticurl’s marketing maturity matrix;
- Drill down on what good modern marketing looks like and where mature marketing organisations are heading;
- How businesses can accelerate their digital maturity through a structured approach;
- Share healthcare-specific strategic imperatives and COVID-19 marketing trends; and
- What key use cases are being implemented by healthcare customers today, to drive better patient experience.
Jointly hosting this session are Verticurl’s Waheed Bidiwale, Global Vice President of Strategy & Consulting and Acoustic’s Neelam Kharay, Global Principal Catalyst.
- Global Vice President, Strategy & Consulting, Verticurl
Waheed Bidiwale
With over 19 years of experience in digital strategy, marketing technologies, CRM and loyalty marketing, demand generation and social networks, Waheed is equally at ease with technology and marketing. At Verticurl, he is part of the core management team and leading teams that are rolling out global digital transformation projects for some of the most prestigious B2B and B2C brands. In addition, he is the global strategy lead where he works with senior client marketers in helping them get the most out of their investment in marketing and CRM technologies.
GTM Chief of Staff, AcousticNeelam Kharay
As the Chief of Staff and Senior Director of GTM Strategy, Neelam is right hand to the CRO. With 20 years of marketing experience, she has deep expertise in digital transformation, analytics and personalisation. Neelam has held a variety of roles within MarTech as well as in Industry and has a passion for helping Acoustic customers realise true business value from their digital marketing solutions.
Transform how you connect with your customers
Acoustic Connect helps you create campaigns that adapt to real-time behaviors, turning everyday interactions into long-term loyalty.