McDonald develops research-based content and educates marketers on digital marketing best practices including the impact of AI and machine learning. He has 35 years of marketing experience at companies including IBM, Silverpop, Arthur Andersen, and USWeb/CKS.

Brian Sisolak, based in Seattle, is a creative problem solver and email marketing strategist for some of the highest profile national political campaigns, Fortune 500 companies and national non-profits in the country. He blends his extensive and varied experience with keen intuition to manage Message Digital's largest client accounts and leads the technical strategy for the organization.

He has worked or consulted for every Democratic Presidential nominee over the last 15 years, along with innumerable Senate and House campaigns where timely, efficient and effective email strategy and deployment are paramount. He has also helped develop long-term strategy and operations for major nonprofits like the USO and Wikimedia.

Brian is a leading expert in a broad range of subjects including email optimization and deliverability. He brings 14 years of experience with IBM Watson Campaign Automation, and focuses on keeping his clients using the latest and greatest features like Gmail Annotations and Brand Indicators for Message Identification (BIMI).