On demand

Connecting Brand Strategy & Marketing Execution

Watch Now
Event detail image

When companies have to respond to a crisis like COVID-19, it seems that marketing tactics and brand strategy suddenly, and inexplicably, drift apart. Brands that have spent years building a solid reputation often launch very reactive campaigns that potentially do more harm than good. Other brands show up and prove their brand promise in thoughtful and imaginative ways. What drives the difference and how do you determine the right approach for your company?

In this webinar, Dennis and Norman, experienced brand strategists and marketers, discuss the differences between Branding and Marketing, the important place both occupy in the business, and the critical integration that must occur to effectively communicate at all times, but especially during crises. This discussion will help marketers and others ensure their brand shows up in the right way, at the right time, every time.

Featured Speakers
  • Norman Guadagno
    Chief Marketing Officer
  • Dennis Hahn
    Chief Strategy Officer, Liquid Agency

    Dennis leads teams of strategists across Liquid’s offices, providing expertise, mentoring and consulting on a wide range of significant strategic branding initiatives for clients that include GE, John Deere, Microsoft, Nasdaq, Nordstrom, PayPal, Silicon Valley Bank and Walmart.

Transform how you connect with your customers

Acoustic Connect helps you create campaigns that adapt to real-time behaviors, turning everyday interactions into long-term loyalty.

Get a demo