Seth Matlins is an award-winning marketer known for combining brand strategy, cultural insight, and purpose-driven storytelling. As Managing Director of the Forbes CMO Network, he leads one of the most influential communities of marketers globally, shaping editorial strategy and programming for initiatives like the Forbes CMO Summit, the World’s Most Influential CMOs list, the Entrepreneurial CMOs list, and events at Cannes Lions Festival of Creativity. 
 
Beyond his executive roles — including Global CMO of Live Nation and EVP of Cultural Strategy and Insights at Endeavor’s agency, 160/90 — Seth has long championed marketing that reflects real-world impact. He led the creation of the award-winning CVS Beauty Mark campaign and conceived federal legislation, The Truth in Advertising Act, aimed at reducing the harmful effects of digitally altered advertising. He’s also advised brands through his own consultancy, That Was Then Enterprises, and helped launch The Marketing Practice at CAA. At every step, Seth has championed emotionally intelligent marketing that resonates far beyond the numbers.