ON-DEMAND REPLAY
NOW AVAILABLE
Create a brand that drives connections, not just conversions
Let data guide you, not define you. Learn how to bring emotion, instinct, and storytelling back into data-driven marketing with insights from Seth Matlins, an award-winning marketer & creator and host of The CEO’s Guide to Marketing.
Find the balance between data and creativity
We’ve all heard it: "Trust the data." But what happens when data starts calling all the shots — and creativity takes a backseat? Seth Matlins, an award-winning marketer & creator and host of The CEO’s Guide to Marketing, has seen it all: the good, the bad, and the over-optimized. In this session, he’ll unpack how marketers can move beyond a data-only mindset and bring emotion, instinct, and storytelling back into the mix.
You’ll hear why data and creativity don’t have to compete — and how the best marketing happens when they work together. Expect fresh perspectives, real-world examples, and practical takeaways to help you tap into the emotional triggers that drive customer behavior without losing sight of your strategy.
Because in the end, great marketing isn’t just measured — it’s felt.
The data conundrum: How to use data to drive real consumer engagement
Watch nowWith years of experience leading consumer-first marketing strategies, Seth Matlins has seen firsthand how the explosion of data has transformed — and sometimes hindered — the marketing industry. In this talk, he addresses the growing paradox: while data enables precision, over-reliance on analytics can dilute creativity, intuition, and human connection. Tapping into his unparalleled expertise, Matlins offers an expert perspective on how marketers can use data as a tool without losing sight of storytelling, authenticity, and the emotional triggers that drive real consumer engagement.
Fwd: Thinking with Seth Matlins goes live on May 21 at 2PM ET/11AM PT. It’s all happening online, so you can tune in from anywhere.
Yes, this session will be recorded and emailed to registrants. But trust us — there’s nothing like being in the (virtual) room. Live is where the inspiration really hits!
📣 About Seth Matlins
Seth Matlins is an award-winning marketer known for combining brand strategy, cultural insight, and purpose-driven storytelling. As Managing Director of the Forbes CMO Network, he leads one of the most influential communities of marketers globally, shaping editorial strategy and programming for initiatives like the Forbes CMO Summit, the World’s Most Influential CMOs list, the Entrepreneurial CMOs list, and events at Cannes Lions Festival of Creativity.
Beyond his executive roles — including Global CMO of Live Nation and EVP of Cultural Strategy and Insights at Endeavor’s agency, 160/90 — Seth has long championed marketing that reflects real-world impact. He led the creation of the award-winning CVS Beauty Mark campaign and conceived federal legislation, The Truth in Advertising Act, aimed at reducing the harmful effects of digitally altered advertising. He’s also advised brands through his own consultancy, That Was Then Enterprises, and helped launch The Marketing Practice at CAA. At every step, Seth has championed emotionally intelligent marketing that resonates far beyond the numbers.
Don’t miss out on the Fwd: Thinking series
Save your spot to learn from the best
Uncover your strategy’s missing piece
Discover how to go beyond the numbers and create campaigns that spark real, emotion-driven connections with your customers.
