Getting started with SMS Marketing
SMS is one of the most engaged and highest ROI channels available to marketers, and yet many marketing organizations have yet to embrace this powerful channel. Lack of customer mobile contact information and permission or simply uncertainty about how to best use this channel are typical reasons preventing brands from leveraging SMS. However, not using this channel - or not deploying SMS effectively - means you may not be reaching many customers who increasingly prefer to receive communications on their mobile devices.
In this webinar, we will share case studies and use cases to help marketers understand how to get started with SMS and where this channel may best fit into their overall communications and marketing strategy. You will learn best practices and tips in areas including:
- Approaches to building your SMS permission database
- Leveraging automation to deliver behavior- and event-based messages
- Integrating SMS as part of a broader omni-channel strategy
- Copywriting approaches that minimize opt outs while increasing engagement and conversion
- Using CRM and customer behavioral data to deliver highly targeted messages at the right time
Program Director, Marketing ResearchLoren McDonald
McDonald develops research-based content and educates marketers on digital marketing best practices including the impact of AI and machine learning. He has 35 years of marketing experience at companies including IBM, Silverpop, Arthur Andersen, and USWeb/CKS.
Global Head of Product MarketingDavid Miller
David leads product marketing for the Acoustic Portfolio and works with clients and prospects to identify needs, messaging and value propositions for these solutions. David has more than 20 years of experience spanning roles at Model N, eFront, Intralinks, CA and Oracle.
- Mobile Marketing Specialist
Pinky Lees
Pinky is a specialist in Mobile Marketing with Acoustic focused on helping customers get the best from both their SMS and Mobile Push channels in order to drive engagement and conversion, She provides expert support globally to help clients understand the potential benefits for implementing mobile as a channel. Pinky has worked with Acoustic (formerly IBM Watson Marketing) for more than 4 years and possesses a comprehensive knowledge of Acoustic's industry-leading multichannel solution.
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