Michelle Balaban is a Marketing and Brand Designer with 9+ years of experience based in Manhattan. She creates across web, brand identity, email, events, ads, and content — shaping GTM materials, customer communications, and internal marketing. Her work balances playfulness and authenticity with design system consistency. Before Acoustic, she worked at Drift, ownerIQ, and IFC Networks, with clients including Cube, Arrived, Bold Commerce, Revv, Podium, CloseFactor, and Birdeye. 

Kate Jacobs is an experienced Marketing Operations Manager with a strong background in the market research industry. As Services Manager at Acoustic, she leads a North American team of Campaign Managers and oversees client campaigns from strategic planning through execution and analysis. Kate excels at developing data-driven marketing strategies, optimizing internal processes, and ensuring campaigns resonate with target audiences. Her expertise spans digital strategy, SEO, and market research, all grounded in a results-oriented and collaborative approach. One of Kate’s passions lies in compliance research and adherence, inspired by the emergence of data privacy and marketing ethics regulations such as CCPA, GDPR, and CAN-SPAM, which continue to shape the modern marketing landscape.