Higher Education Marketing Strategies in the Covid-19 Era
Today, higher education administrators and faculty members everywhere are scrambling to adjust to the new normal. We’re in a disruptive period of rapid decision-making and many unknowns. Our focus is on the demanding needs of the present and foreseeable future, finding ways to navigate uncharted waters.
We have compiled a group of top Marketers and Communication experts in Higher Ed for a panel discussion on how they are taking on the Pandemic. Understanding the short term pressures you’re facing, while also looking at the impact for 2020 and beyond, you’ll receive a CV-19 communication action plan for attending.
We are bringing leaders together on a Higher Ed panel, so that other universities across the country can see, hear and learn how they’re solving some challenges around enrollment, learning, communication, fundraising, etc.
Key Takeaways:
- Learn how universities are communicating with students, parents, faculty & alumni
- New tactics for student recruitment and enrollment
- Best practices for online learning including professors
- Strategies around testing and education deadlines
VP Communications, University of TennesseeTiffany Carpenter
Tiffany brings more than 25 years of experience in public relations and marketing and her love for the University of Tennessee to her job as the vice president of communications and marketing for the UT System. She joined UT in 2004 as director of public relations for the UT Athletic Department and has since served in a variety of other positions including assistant athletic director of public relations for UT Athletics, assistant vice president of communications for the UT Foundation and associate vice president of communications and marketing for the UT System. She describes herself as an adrenaline junky who thrives on tackling crisis issues in the workplace. Her professional accomplishments and personal qualities earned Tiffany a spot on the Knoxville News Sentinel's list of the Top 40 under 40 in 2011.
Sr Manager, Enterprise Technology, Georgetown UniversityJasper Saunders
Jasper is an experienced Top Tier Innovation leader and Fortune 100 Technology Business Professional with over a decade of proven success accountable for leading the 'big idea' development, technical execution management of innovative, results-oriented digital campaigns. This technological innovative leadership takes a dynamic role in the creation and direction of popular customized web experiences, mobile and email solutions. The direction is a collaborative hands-on skill set that excels in driving projects through an entire cycle from strategy through idealization into superior execution and final launch. In addition, he has a passion for philanthropy and improving education to deprived areas of the world.
- Director I Strategic Partnerships & Marketing, University of Michigan Athletic Department
Beth Pickard
Beth Pickard is a Director of Partnerships & Marketing for Michigan Athletics. In her role, she oversees the integration of all marketing efforts, and the intersection of sponsors and partners with the Michigan Athletics brand. Prior to joining Michigan Athletics, Beth led multiple award-winning programs and campaigns for Allstate and the US Army, while providing sponsorship strategy to the US Army and brand strategy to USA Track & Field. Her background includes work with global brands and agencies as well as international sports properties. She earned a bachelor's degree in Business from the University of Washington and her MBA from the University of Michigan (Ross).
Director of Financial Services Strategic AccountsWarren Raisch
Warren is the Director of Financial Services Strategic Accounts at Acoustic. With past roles at IBM, Apple, and HP as well as WPP and Publicis agencies, Warren has worked with global financial services and insurance clients to transform marketing and advertising strategies and platforms.
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