How Insurance Companies Can Deliver Hyper-Personalized Customer Experiences
Are you conversing with your customers where they live and work today? The pandemic accelerated digitization across industries, causing most consumers to expect seamless online experiences no matter what brand or industry they interact with. For insurers, this means that you’re not just competing with other insurance companies, you’re competing with all the digital experiences consumers now have access to, whether they’re from a digital-first brand such as Amazon or a direct competitor in the industry.
In this webinar, Neelam Kharay, Chief of Staff, GTM at Acoustic, together with Daniela Facciolo, Sales Manager at Quintum – a leading marketing cloud implementation, consulting, and onboarding provider – will take a deep dive into the Latin American insurance industry to discuss the challenges facing marketers today and how the industry is already benefiting from increased reliance on digital marketing.
Join this webinar to uncover
- Insurance trends in Latin America and how to stay ahead of them
- The strategies that can create superior customer experiences at scale, including how to leverage personalization and automation
- Best practices in advertising, mobile marketing, conversational messaging, and more to reach your CX goals
- Use cases and results from real companies that have successfully implemented these strategies
GTM Chief of Staff, AcousticNeelam Kharay
As the Chief of Staff and Senior Director of GTM Strategy, Neelam is right hand to the CRO. With 20 years of marketing experience, she has deep expertise in digital transformation, analytics and personalisation. Neelam has held a variety of roles within MarTech as well as in Industry and has a passion for helping Acoustic customers realise true business value from their digital marketing solutions.
Customer Success ManagerDaniela Facciolo
Daniela Facciolo is a marketer for marketers. Since her graduation from the University of Buenos Aires in 2012 (top-ranked university in the country), she has dedicated her professional career to pursuing customer advocacy in the marketing industry.
She has been working with the Acoustic team since 2014, back when Acoustic was part of IBM Watson, until January 2021, when she took on the opportunity of leading Quintum as our trusted partner in the region. She has since sharpened her expertise as a leader in the marketing industry for Latin America, working with clients like Scotiabank, Ripley, Banco de Chile, ensuring that their experience with us is successful.
She is, as we say in our region, “de la casa.”
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