How to succeed with email marketing: Smarter campaigns for a changing landscape
Email marketing remains one of the most effective channels — but success depends on more than hitting “send.” To stay ahead, marketers must adapt to changing consumer expectations, deliver relevant experiences, and optimize every touchpoint along the customer journey.
In this webinar, you’ll learn steps for:
- Laying the groundwork: Keep your lists clean, strengthen deliverability, and stay compliant
- Driving engagement: Craft subject lines, preheaders, and CTAs to increase open and click-through rates
- Going beyond the click: Build landing pages, forms, and remarketing strategies that convert
- Scaling with automation: Automate touchpoints across the customer lifecycle to boost loyalty and trust
Whether you’re refreshing your strategy or refining advanced programs, this session will give you actionable steps to elevate your email performance.
Account Director, Professional ServicesBrady Hartman
Brady is an accomplished digital marketing professional with two decades of demonstrated achievements in customer success and strategy, B2B email marketing, and other digital channels. Passionate about helping brands deliver and execute their digital marketing strategies, Brady specializes in data-driven marketing, collecting, organizing, and deciphering valuable insights to drive profitable actions.
Associate Account DirectorChristy Lee McCray
Christy is an associate account director on Acoustic's client services team. Christy excels in creating innovative strategies, optimizing tools, and fostering long-term business relationships that help clients drive successful email and SMS campaigns.
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Acoustic Connect helps you create campaigns that adapt to real-time behaviors, turning everyday interactions into long-term loyalty.