How marketers can thrive in the post-cookie world
Is your marketing team ready for the post-cookie world? Identifying customers to create more effective advertising is about to look very different, but there are opportunities. Some marketers are using this moment as an opportunity to make their marketing performance even better.
Join special presenter Forrester Principal Analyst, Tina Moffett, Michael Trapani from Acoustic, and Mary Kay Scholtens from Allant Group, as they dive into what’s changing, what it means for your team, and how to thrive in this new world of marketing and advertising.
In this webinar, you’ll learn:
- What the cookie apocalypse looks like
- How to optimize marketing spend in a cookieless world
- How data on boarding can be a viable alternative to identifying customers
- Simple ways to connect advertising and marketing tech to drive more conversions
- Tips and tricks from experts at Allant and Acoustic to bring these strategies to life
Principal AnalystTina Moffett
Tina serves B2C marketing professionals, focused on prescriptive and predictive marketing analytics (including marketing mix modeling, cross-channel attribution, and test and learn approaches), measurement strategies, best-in-class marketing and customer metrics, customer journey analytics, tools and technologies that support marketing insights, and insights-to-action strategies.
Senior Vice President, Data and IdentityMary Kay Scholtens
Mary Kay Scholtens is a successful product leader with 20+ years of experience in online and offline data product development, integration and analytics for both business & consumer data products across all verticals. While leading Allant’s Data and Identity team, Mary Kay works with clients to prioritize value features, implement operational plans, and optimize personalization resulting in stronger campaign results. Prior to Allant, Mary Kay held leadership positions with Cogensia, a CAC Group Company, and at LSSiData. She studied Business Technology at Ohio University and Eastern Montana College.
Sr. Director, Product Marketing and Partnership MarketingMichael Trapani
Michael oversees product and partner marketing at Acoustic, and brings marketing experience from companies like Apple, IBM, and the startup space. In his spare time, he enjoys reading boring history books.
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