Navigating the first-party data revolution: Strategies for optimizing modern marketing
Following the phase-out of third-party cookies, zero- and first-party data are regaining the spotlight for marketers. This webinar is your guide to understanding how to maximize the potential of first-party data, keeping you ahead in the rapidly evolving digital marketing and customer engagement landscape.
Join us as Director of Marketing Strategy, Jessica Mok, discusses considerations to effectively leverage first-party data, including how to:
- Shift the focus from collecting all data to a strategy that prioritizes the data marketers need
- Incorporate a privacy-first mindset
- Take clues from customer signals that will impact customer retention and the overall customer experience
Director of Marketing StrategyJessica Mok
Jessica Mok is the Director of Marketing Strategy at Acoustic, focused on crafting strategies to amplify brand presence and generate leads. Specialized in research and product marketing, she has a passion for driving growth and community in B2B SaaS industries. Prior to Acoustic, Jessica was a marketing specialist at Samsung SDS overseeing the company’s digital marketing efforts and at Cisco was a part of the industry marketing team focused on retail, financial services, and healthcare.
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