Unlocking Customer Engagement & Retention: A Deep Dive Featuring Forrester

While many companies have a wealth of customer data, it’s often siloed or too unstructured to be useful. But with the right behavioral data strategy, brands can unleash their marketing potential and reach new heights for customer engagement and retention.

Join Acoustic and special guest Forrester to learn how to unlock the full potential of personalization throughout the customer journey with behavioral data.

During our exclusive webinar, we’ll dive into the results of a commissioned study conducted by Forrester Consulting on behalf of Acoustic. This insightful session will feature Joe Stanhope, Forrester’s esteemed VP and Principal Analyst, who will unveil findings from a recent survey of over 1,200 marketing leaders and provide actionable guidance on leveraging behavioral data throughout the customer journey.
 

Here’s what you can expect:

1. Exclusive insights from a comprehensive survey targeting marketing professionals that uncover key trends and challenges related to personalizing the customer journey.
2. A deeper understanding of how behavioral data can significantly impact customer engagement and retention.
3. Practical recommendations from Forrester’s Joe Stanhope on initiating your journey with behavioral data to achieve unparalleled marketing success.

This is your opportunity to elevate your marketing strategy and achieve exceptional outcomes with the strategic use of behavioral data.
 

Joe Stanhope, VP & Principal Analyst, Forrester

Joe is a vice president and principal analyst, serving B2C marketing professionals. He is a leading expert on the intersection of marketing and technology. Joe's research focuses on exploring strategies for leveraging technology – including enterprise marketing software suites, customer analytics, cross-channel campaign management, customer data platforms, and identity management – to deliver relevant and engaging customer experiences. Joe also researches the long-term trajectory of the marketing technology ecosystem and its implications for marketing organizations, technology suppliers, and services providers.