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Scaling Personalization Across the Customer Journey

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Customers expect a personalized experience from the brands they love. Personalization has proven to be the best way to engage with customers, increase sales, and grow businesses. So how do we introduce personalization to our customer journeys, and better yet, how do we scale personalization without doing everything all at once. When it comes to personalization, where should we place our bets?

In this webinar you will learn:

  1. Definition & current state of personalization
  2. How to utilize personalization to create the ultimate customer journey
  3. Good-better-best approach to mastering email personalization
  4. Scaling personalization
  5. Recap + Q&A
     
Featured Speakers
  • Kelly Owen Grover
    Vice President of Growth

    Kelly Owen Grover is a cross-functional go-to-market growth strategist, currently leading growth efforts across three global business units at Acoustic. With almost twenty years of experience, Kelly has held sales, business development, partnership, new venture, and marketing roles at multiple international companies. She specializes in translating aspirational company goals into an actionable go to market strategy, extending far beyond the customer-facing team and connecting financial growth with elevating customer value.

  • Angie Weyman
    Product Marketing Manager, Litmus

    Angie is a Product Marketing Manager at Litmus focusing on the Litmus Personalize, powered by Kickdynamic platform. With over ten years of email marketing experience, she brings a working knowledge of the challenges marketers face on a daily basis. She is always eager to share knowledge and help marketers with actionable tactics in email marketing and personalization.

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