When Best Practice Is Not Enough
Best practices are generally accepted and followed by organizations. Strictly following those tactics might not always lead to the result you are hoping for. Best practice is not a silver bullet. Now you may be thinking… “When should I be ignoring best practices?” When you don’t know what you don’t know, you could potentially fix the wrong problem. In this webinar, you will learn that best practices only apply when specific conditions are held.
Webinar talking points:
- What are the implications to pursuing the wrong best practices?
- Common mistakes or incorrect assumptions when it comes to driving conversion and optimization.
- Before investing in digital experience, let’s first make sure we can answer experience for whom, to what end.
- How to lead with an experience-led lens and discussion of real-life examples.
- Recap + Q&A
Vice President of GrowthKelly Owen Grover
Kelly Owen Grover is a cross-functional go-to-market growth strategist, currently leading growth efforts across three global business units at Acoustic. With almost twenty years of experience, Kelly has held sales, business development, partnership, new venture, and marketing roles at multiple international companies. She specializes in translating aspirational company goals into an actionable go to market strategy, extending far beyond the customer-facing team and connecting financial growth with elevating customer value.
Vice President, Digital and Experience Innovation, Acquis Cortico-XRik Reppe
Rik Reppe breaks things. Embracing the belief that innovation requires destruction, he has spent his career breaking things and replacing them with new ideas that move organizations into the future with confidence, creativity, and value. By applying imagination grounded in data he works with clients when they need help imagining the future that should be, not the one they believe they are limited to pursuing.
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