Staying ahead of the curve in today’s evolving digital landscape is top of mind for marketers. While email marketing remains one of the cornerstones of how to connect with customers, there’s more to optimizing and maximizing its effectiveness than increasing clicks and opens.

Acoustic’s 2024 Benchmark Report dives deep into how today’s customer journey is impacting the need to create more meaningful customer engagement through email marketing. We’ve packed it with game-changing insights that go beyond basic industry analysis. We’ve made it a bona fide roadmap filled with industry expertise so you can refine strategies, supercharge campaigns, and revolutionize your customer engagement strategies.

 

With data from thousands of brands’ email campaigns in 2023, this report focuses on establishing industry standards for customer engagement, delivery rates, and subscriber retention. These benchmarks aren’t just numbers to see how you stack up—they’re guideposts meant to help fine-tune outreach and maximize marketing impact.

A sneak peek: 2024 Benchmark Report key highlights

 

Featuring invaluable guidance, best practices, and insider tips from experts across Acoustic’s global service team, the 2024 Benchmark Report is loaded with actionable strategies to boost customer engagement and drive tangible results. Here’s a quick look at some of the highlights.

• Embrace next-level practices to enhance customer engagement: Move beyond traditional email blasts and adopt automated and triggered communications. These practices are proving to yield superior results. With Acoustic’s new Insights capabilities, automating communications based on customer behaviors has never been easier.

Email Marketing Benchmarks by Mailing Type (based on 2023 data)

• Multichannel marketing is essential: Although email remains a preferred channel, integrating various channels can be beneficial to effectively reach and engage your audience. Automation empowers marketers to deliver the right message on the right channel at the right time, maximizing impact.
• Personalization is paramount: The future of marketing is personalized journeys. By tailoring experiences to individual customers, marketers can foster stronger relationships. Recognizing that every customer journey is unique, personalization enables you to seize opportunities to connect in meaningful moments.
• Implement quick wins: Get started today with practices that can significantly boost engagement. Setting up preference centers allows customers to tailor their engagement levels minimizing opt-outs. Prioritize testing different content, offers, personalization, timing, and frequency to refine your approach.
• Re-think benchmarks: Shift your focus from traditional metrics like opens and clicks to more meaningful indicators such as conversions and web behaviors. Utilize Acoustic’s reporting tools and segmentation to build custom benchmarks tailored to your goals. By establishing a baseline and tracking data over time, you can more accurately measure campaign performance and drive continuous improvement.

Whether it’s harnessing the power of automation or crafting personalized benchmarks tailored to your goals, the insights in the 2024 Benchmark Report can help elevate your strategies, delight customers, and achieve unparalleled success.

Download the report and contact us to get started on revolutionizing your customer engagement.

 

And don’t forget to watch our on-demand webinar to hear directly from our team of experts for more takeaways and tips!