Technology can make marketing messaging more relevant, help us use our dollars more efficiently, and automate to save us time. It’s important to remember, though, that marketing is rooted in gut instincts and an intuition on how to relate to people. No doubt, technology can support this process and data can better educate us about each individual, but marketers must not forget the core of marketing: humanity.

Natasha Sekkat

Blog post describing how marketing automation output can still be relevant to indvidual customers and prospects.

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