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Each year, tragically, up to five million older Americans are abused. While elder abuse can take many forms, one of the most devastating can be financial exploitation, which racks up more than $3 billion in losses annually for older adults, according to the FBI. With scams taking many forms—from scheming robocalls to government imposters—seniors who find themselves in a vulnerable position are relying on their financial institutions to help.  

Michael Trapani

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Acoustic

Acoustic helps marketers deliver more personalized experiences based on consumer needs and preferences. For more than ten years, we’ve been a technological leader, providing integrated digital marketing, marketing analytics, content management, personalization, mobile marketing and marketing automation solutions to an international client base of 3,500+ brands, including Fortune 500 companies.

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How banks can combat elder financial abuse with advanced CX and analytics

Each year, tragically, up to five million older Americans are abused. While elder abuse can take many forms, one of the most devastating can be financial exploitation, which racks up more than $3 billion in losses annually for older adults, according to the FBI. With scams taking many forms—from scheming robocalls to government imposters—seniors who find themselves in a vulnerable position are relying on their financial institutions to help.

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How banks can combat elder financial abuse with advanced CX and analytics

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