Privacy must be considered at every touchpoint a consumer has with your brand — not just with the products they purchase, but with the digital properties they visit, the communications you send, and the interactions your team has. In our new era hyper-focused on privacy and transparency, brands must create a privacy-led customer experience. 

Contributor_John Story

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A torn, dirty newspaper clipping lying on the ground. Headline reads: "WhatsApp respects and protects you privacy."

Designing the privacy customer experience

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