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Privacy must be considered at every touchpoint a consumer has with your brand — not just with the products they purchase, but with the digital properties they visit, the communications you send, and the interactions your team has. In our new era hyper-focused on privacy and transparency, brands must create a privacy-led customer experience. 

Contributor_John Story

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A torn, dirty newspaper clipping lying on the ground. Headline reads: "WhatsApp respects and protects you privacy."

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Acoustic

Acoustic helps marketers deliver more personalized experiences based on consumer needs and preferences. For more than ten years, we’ve been a technological leader, providing integrated digital marketing, marketing analytics, content management, personalization, mobile marketing and marketing automation solutions to an international client base of 3,500+ brands, including Fortune 500 companies.

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Designing the privacy customer experience

Facebook-owned WhatsApp is being fined $267 million USD for breaching Europe’s GDPR privacy law. While WhatsApp has already stated it will appeal the decision, the incident is an important reminder for brands across industries to reexamine their data practices — whether the brand operates in the EU or not. To succeed in our new era hyper-focused on privacy and transparency, brands must create a privacy-led customer experience. 

Designing the privacy customer experience

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