“Digital transformation” has been a popular term with an evolving definition that has become increasingly more expansive. The term had previously been taken in the context of enabling customer-facing digital commerce, with a fixed time of a certain number of quarters or years to complete. More recently, digital transformation has become a pioneering mindset: a continuous, holistic view of both front and back-end activity to improve speed, service, and experience.

Vincent Re

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Digital transformation in financial services: how marketers can strengthen returns

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