As consumers embrace the age of personalization, timely, highly relevant marketing content can drive further ROI for insurance providers, according to SmarterSends Co-Founders Evan Lazarus and Sam Lewis during a recent webinar we held for the industry. Rather than taking a one-size-fits-all approach, insurance providers with distributed teams have vast opportunity for creating one-to-one relationships. However, to do so, these teams need the right technology in place.

Kelly Owen Grover

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Distributed Sales & Marketing Team? You Need Cohesive MarTech

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