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For effective email marketing, you’ll need to strengthen both your email IQ and EQ to provide the best engagements. Based on years of experience in the financial sector, the below strategies are best practices to not only get your customers to open your emails, but engage with them, too.

Darby Jones_contributor

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Acoustic helps marketers deliver more personalized experiences based on consumer needs and preferences. For more than ten years, we’ve been a technological leader, providing integrated digital marketing, marketing analytics, content management, personalization, mobile marketing and marketing automation solutions to an international client base of 3,500+ brands, including Fortune 500 companies.

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Email EQ: Best practices for email marketing from Truist’s Darby Jones

Effective email marketing requires marketers to strengthen their email IQ and EQ to provide the best engagements. Acoustic customer Darby Jones, VP, Retail Email Strategy Lead at Truist, outlines best practices for maximizing email campaign engagement.

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Email EQ: Best practices for email marketing from Truist’s Darby Jones

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