For effective email marketing, you’ll need to strengthen both your email IQ and EQ to provide the best engagements. Based on years of experience in the financial sector, the below strategies are best practices to not only get your customers to open your emails, but engage with them, too.

Darby Jones_contributor

Blog_Email_EQ_Best_practices_for_email_marketing_from_Truist_Basic_Text

Laptop computer with green computer code running across screen. Dollar bills fall around the laptop.

Email EQ: Best practices for email marketing from Truist’s Darby Jones

Related Insights & Enablement