Email marketing remains one of the most influential, most popular, and best channels for marketers today. Sure, there are plenty of shiny new toys to tinker with and many of them perform quite well. But email is still arguably a marketer’s most important channel. Among business professionals, 86% say that email is their preferred method of communication. On the consumer side, 77% of people prefer to get permission-based marketing communications.

Email marketing checklist: 7 strategies to get it right, every time

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