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Acoustic

Acoustic helps marketers deliver more personalized experiences based on consumer needs and preferences. For more than ten years, we’ve been a technological leader, providing integrated digital marketing, marketing analytics, content management, personalization, mobile marketing and marketing automation solutions to an international client base of 3,500+ brands, including Fortune 500 companies.

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Embracing First-Party Data: The Growing Importance of Behavioral Insights

Although the end of third-party cookies has been a moving target, Google is on track to completely deprecate them in the second half of 2024. In preparation for this major shift in how marketers gather data, now is the time to evaluate the tools you use to collect customer data, what data sources you rely on, and whether the data you currently have access to is enough to supplement the insights third-party cookies previously provided.

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Customer engagement platform

Cross-channel marketing

Journey orchestration

Reporting and analytics

Customer data management

AI predictions & recommendations

Segmentation

Email

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Use case library

Improve customer acquisition

Increase customer engagement

Boost marketing efficiency

Retail and ecommerce

Media and entertainment

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Gaming

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Embracing First-Party Data: The Growing Importance of Behavioral Insights

Customer engagement platform

Cross-channel marketing

Journey orchestration

Reporting and analytics

Customer data management

AI predictions & recommendations

Segmentation

Email

SMS & WhatsApp

Mobile app

Use case library

Improve customer acquisition

Increase customer engagement

Boost marketing efficiency

Retail and ecommerce

Media and entertainment

Travel and hospitality

Gaming

Financial services

Resources

Blog

Books and reports

Webinars and events

One pagers

Case studies

Customer success

Professional services

Acoustic Academy

Help center

Community

About Acoustic

Careers

Contact us

Company news

Embracing First-Party Data: The Growing Importance of Behavioral Insights

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