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Basic Text: Embracing First-Party Data: The Growing Importance of Behavioral Insights

BLOG: Embracing First-Party Data: The Growing Importance of Behavioral Insights

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Acoustic helps marketers deliver more personalized experiences based on consumer needs and preferences. For more than ten years, we’ve been a technological leader, providing integrated digital marketing, marketing analytics, content management, personalization, mobile marketing and marketing automation solutions to an international client base of 3,500+ brands, including Fortune 500 companies.

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Embracing First-Party Data: The Growing Importance of Behavioral Insights

Although the end of third-party cookies has been a moving target, Google is on track to completely deprecate them in the second half of 2024. In preparation for this major shift in how marketers gather data, now is the time to evaluate the tools you use to collect customer data, what data sources you rely on, and whether the data you currently have access to is enough to supplement the insights third-party cookies previously provided.

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Embracing First-Party Data: The Growing Importance of Behavioral Insights

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