A few weeks ago, many companies were sending out reassuring messages that business was normal but that they were doing extra cleaning of planes, hotels, restaurants, and stores and that their employees were wearing latex gloves to protect the safety of customers. Then came messages focused on refund policies or limited hours, which were followed by an avalanche of “A Message from our CEO” emails that went into detail about a company’s COVID-19 policies.

How should your company be using email marketing during the COVID-19 pandemic?

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