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You can’t plan where you’re going without knowing where you are. That’s what marketing performance helps you do — see where your business is at. Use your AdTech to understand the performance of top-of-funnel metrics like impressions, click-throughs, conversions. Then, your marketing automation system can fill you in on mid-journey metrics like marketing database size, email/mobile subscribers, message opens, clicks, and click-to-opens.

Michael Trapani

Amy Mestancik

How to report marketing performance

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Acoustic

Acoustic helps marketers deliver more personalized experiences based on consumer needs and preferences. For more than ten years, we’ve been a technological leader, providing integrated digital marketing, marketing analytics, content management, personalization, mobile marketing and marketing automation solutions to an international client base of 3,500+ brands, including Fortune 500 companies.

How to report marketing performance

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