To fully understand the power of SMS and how to use it in your overall marketing strategy, check out The Acoustic Guide to SMS. Short Message Service (SMS) remains highly effective — if you do it right. Entire generations of your customers rely almost entirely on their mobile phones as their only screen. As long as you are providing convenience to your customers, marketing through SMS messages will be a welcomed addition to your customer experience digital journey.

How to use SMS in a way customers actually want

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