New rules and regulations, along with new company policies, have forced both MarTech and AdTech into rethinking how we mine information for our customers. This could be the beginning of the true convergence between MarTech and AdTech: a consolidated route to customer data once it becomes less accessible will be necessary for these solutions to thrive and continue adding value to their customers. 

Dennis Self_Contributor

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Two front doors next to each other. Door on the left surrounded by pink painted bricks while the door on the right is surrounded by light blue painted bricks.

MarTech and AdTech have more in common than you think

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