From Diwali (November 4) to Boxing Day (December 26), this is the World Cup of time periods for customer support and customer success professionals in MarTech. And with data showing that 31% of shoppers started their holiday shopping in June, being over-prepared is more important than ever given both consumer eagerness and expectations post COVID.

Sammy Chow_contributor

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Five brown boxes, two of which are tied with twine, on a white background.

The holidays are here already: how we’re preparing at Acoustic

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