A flexible MarTech platform will enable you to personalize your MarTech experience. As additional functionalities are required, the platform can swap in and out any additional functionalities you need or outgrow. Remember, flexibility is key. The best platforms are the ones that grow with you, not ones you have to grow into. Treat your MarTech stack like a box of Lego, building it one piece, or one functionality, at a time. When you’re ready, you’ll have the Eiffel Tower of MarTech platforms.

Using the Lego approach to customize your MarTech stack

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