In 2020, Hay Group launched their embedded finance platform, Shaype,
that allows companies to build unique financial experiences faster, smarter and with
more confidence.

Alex Lloyd, Chief Brand and Marketing Officer at Hay Group said, “The rebrand from 'Hay-as-a-Service' to 'Shaype' helping us to be more distinctive and position around to the key benefits of the platform, product and services we provide, was also representative of changes we made in marketing team processes and tools to be more streamlined and effective. The first application of this was to inform a large and complex audience of customers, partners, suppliers, industry bodies, investors, regulators, etc. of the change and that the new brand would be launched in May 2022. These relationships are all extremely important and we needed a MarTech solution that was going to help us to build and manage complex personalised campaigns with ease.”

Hay Group used Acoustic Marketing Cloud to segment CRM data across these key audiences and deliver tailored communications to each.

Shaype is growing quickly and working with some of the largest financial businesses in Australia. They are also getting a lot of attention from international businesses so they wanted a marketing stack that would help them to grow their business beyond Australia. The company is in start-up mode but needs to scale its brand awareness and products to a larger audience. To do this, they are relying on targeted digital (email and SMS) marketing campaigns to communicate their business model and offerings.

Alex Lloyd said, “As a start-up focused on sustainable growth, having solutions that give our marketing team the same control and flexibility to build campaigns as we deliver for our clients to build unique payment experiences is vitally important to us. Acoustic gives us the power of an enterprise-grade solution while also being easy to use.”

Hay Group Limited

Overview

challenges

solution

results

about

Details

Benefits

Industry