The NRF predicts retail holiday sales will increase about 4%, higher than the 3.7% average over the last five years and nearly double 2018 retail holiday sales which were up 2.1%. For many retailers the holiday season can comprise as much as 30% of annual revenues making the holiday season critical for most retail and ecommerce brands.

In this webinar we will share a variety of tips and best practices in email marketing, mobile, data management, customer experience and web content that can help ensure a successful holiday season and great experience for customers. Tips shared will be for three holiday periods: Preparing for the holidays, during the holiday season, and after the holidays are over. In this 60-minute webinar topics covered will include:

Data preparation: Integrations, behavioral data, hygiene and segmentation
Creating integrated, multi-channel holiday campaigns
Simple design and content techniques to reduce friction for shoppers
Leveraging behavioral, journey and struggle analytics to make in-holiday corrections
Turning new holiday gift-buying customers into repeat and loyal customers

Best Practices for the Shopping Season