COVID-19 has impacted all businesses and none more so than in the healthcare industry. The healthcare industry, in dealing with this pandemic has been forced to accelerate digital adoption to manage both the pandemic as well as existing patient care. What has been for many in the industry a gradual shift toward digital adoption is now imperative and urgent.

In this webinar for healthcare providers, we will take you through:

The role of marketing maturity in modern healthcare across nine pillars in Verticurl’s marketing maturity matrix;
Drill down on what good modern marketing looks like and where mature marketing organisations are heading;
How businesses can accelerate their digital maturity through a structured approach;
Share healthcare-specific strategic imperatives and COVID-19 marketing trends; and
What key use cases are being implemented by healthcare customers today, to drive better patient experience.

Jointly hosting this session are Verticurl’s Waheed Bidiwale, Global Vice President of Strategy & Consulting and Acoustic’s Neelam Kharay, Global Principal Catalyst.

Driving better lifetime value & patient experience