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Frictionless customer experience is a consumer expectation in 2022. In this webinar hosted by Acoustic, guest speaker and Forrester VP, Principal Analyst Mary Pilecki will explore behavioral and emotional loyalty’s influence on brand health and detail why a transactional view of brand loyalty—eschewing human “feeling” about a brand—can ultimately cause brand harm. Mary will detail how to merge both offline and digital CX to create brand advocates (for life!).

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Acoustic

Acoustic helps marketers deliver more personalized experiences based on consumer needs and preferences. For more than ten years, we’ve been a technological leader, providing integrated digital marketing, marketing analytics, content management, personalization, mobile marketing and marketing automation solutions to an international client base of 3,500+ brands, including Fortune 500 companies.

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Building Brand Loyalty through Emotion-based CX

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Mary Pilecki

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