In this discussion, Natasha Sekkat, VP of Demand Creation at independent marketing cloud Acoustic, will draw upon her two decades of “smarketing” expertise to describe why the traditional sales process dominated by the MQL acronym is antiquated and ineffective. Natasha will detail how the sales & demand creation teams at Acoustic partner to drive pipeline, and will explain in detail:

A process for delivering “sales-ready” leads
Why MQLs simply won’t cut it in an inside-sales company environment focused on growth
Why it’s imperative that both sales and marketing leaders are aligned on the notion that value beats quantity when it comes to leads and lead targets

How Marketers & Sellers can become "BFF's”