For more than 20 years marketing has been and continues to be one of the most flexible and innovative business disciplines. And the pace of innovation is only increasing. It’s a tremendous effort to keep in front of trends and guide your organizations to deliver the most effective, personalized customer experiences. There is hope! In this session, we’ll discuss 4 trends marketers cannot ignore to drive results into 2020 and beyond.

After this webinar presentation, you’ll be able to:

Discuss the biggest misconception in buying marketing technology
Understand how new privacy regulations in California can actually work to your benefit
Know how implicit behavior can help marketers shape better customer experiences
Have answers to the new question around AI-powered marketing: Build or buy?

4 keys to marketing success