Is your marketing team ready for the post-cookie world? Identifying customers to create more effective advertising is about to look very different, but there are opportunities. Some marketers are using this moment as an opportunity to make their marketing performance even better.

Join special presenter Forrester Principal Analyst, Tina Moffett, Michael Trapani from Acoustic, and Mary Kay Scholtens from Allant Group, as they dive into what’s changing, what it means for your team, and how to thrive in this new world of marketing and advertising.

In this webinar, you’ll learn:

What the cookie apocalypse looks like
How to optimize marketing spend in a cookieless world
How data on boarding can be a viable alternative to identifying customers
Simple ways to connect advertising and marketing tech to drive more conversions
Tips and tricks from experts at Allant and Acoustic to bring these strategies to life

How marketers can thrive in the post-cookie world